How to Count Frequency of Text in Excel

In this guide, you’ll learn practical Excel formulas to measure content length, detect keyword frequency, and analyze text across entire columns — essential for SEO audits, reports, and data cleaning workflows.

We’re changing that with a new suite of text analysis capabilities that make Excel a one-stop shop for analyzing your text data, whether you want quick and easy insights or deep analysis.

How to quickly generate a word frequency list in Excel without lengthy formulas using a custom function.

The Word Count wizard will parse the selected text into words and two-word phrases, then use Excel's PivotTable to summarize the frequency of phrases and sort them in descending order:

Suppose we have the following column in Excel that shows various NBA team names: If we’d like to count how often the team name “Hornets” appears in the column, we can use the following formula: The following screenshot shows how to use this formula in pra

使用 Kutools for Excel 計算某一列中文字值的出現頻率 如果您沒有使用資料透視表的經驗，可以使用一個方便的工具 - Kutools for Excel，利用其 高級合併行 功能，您可以根據關鍵列快速合併或進行一些計算。